#PowerofColour
Schwarzkopf LIVE
THE BRIEF:
Having established LIVE’s credentials as an authentic brand that champions self-expression, Schwarzkopf wanted us to move things on even further with emotive storytelling. We were tasked to create a strong campaign with a compelling narrative that got people talking across all the key touchpoints.
THE RESPONSE:
We got thinking about colour and how it has the power to change our mood. We can play with it, experiment with it and use it to reflect who we are and what we’re going through at that moment. The #powerfcolour is real! In an ever-changing world, it’s an act of self-care, a mood-boosting buzz, a sense of belonging. So for LIVE’s 2022 campaign we asked the consumer, what can colour do for you?
