#ColourLikeNoOther

Schwarzkopf LIVE

THE BRIEF:

Building on the success of the previous two campaigns, LIVE wanted to raise the bar even further with a cool, distinctive campaign that set them apart in their category. Despite being known for their incredible bright hair colours, black and red are two of the most best-selling colours. So why do customers trust and love LIVE?

We set out to articulate and celebrate the reasons LIVE is a hair colour brand like no other.

THE PROJECT:

Quite simply, LIVE is a brand like no other. They make products like no other since 1999 and have cool, unique customers like no other. They’re a brand that champions individuality and wants the process to be fun for everyone. So we wanted to celebrate LIVE’s real customers by holding an open casting, taking the brand’s authenticity credentials one step further.